Privacy & Cookies

Lewis Yates LTD is committed to protecting your personal information. We appreciate that you are trusting us with your information - It’s your information, and we respect that. We will continue to enhance transparency about how data is collected and used. Below you can see an updated Privacy & Cookies Policy.
Privacy Policy
Who we are and how to contact us
How we collect your personal information
The types of information we collect
Ensuring your personal information is only used where lawful
Why we collect your personal information and how we use it
The Privacy and Electronic Communications Regulations (PECR)
Sharing your information
Business Administration and Legal Compliance
How can I unsubscribe from marketing communications?
Our use of cookies and similar technologies
Third party links and services
How long do we keep your personal information for?
Confidentiality and security of your personal information
How to access your information and your other rights
Changes to this Privacy Policy

2. Cookies
Cookies we use and how we use them
  1. Lewis Yates 'share' tools
  2. Privacy Policy

Lewis Yates LTD is committed to protecting your personal information. We appreciate that you are trusting us with your information - It’s your information, and we respect that. We will continue to enhance transparency about how data is collected and used. We will also comply to show you how to choose to opt in or opt out to how we collect your data. Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it and how we keep it secure. This Policy also sets out your right to request that we delete, update, transfer or provide you with access to your personal information. This Policy should be read alongside our Terms & Conditions. Please also note that this Privacy Policy only applies to personal information obtained by us – not information collected from your interactions with third parties.

Who we are and how to contact us
The Sites (Store and Website), and our Services (e.g. Made to Measure, Alterations, etc.) are operated by Lewis Yates LTD.
If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please contact us by:

· Completing our online contact form:
· Sending an e-mail to (Lewis Tweddell, Data Protection Officer)

Lewis Yates LTD is the data controller responsible for your personal information and is registered at the UK Information Commissioner’s Office with registration number: Z455833X

Lewis Yates Limited is an English company with registered company number: 6700793 and whose registered office is at The Hermitage, 15 Shenfield Road, CM15 8AG.

How we collect your personal information
Generally, we collect your information when you decide to interact with us. This could include purchasing online, over the phone, in person when you sign up to receive emails from us. We also look at how customers use our website so that we can offer the best possible experience.

We collect information in a number of ways which are listed below:

When you register or use (the "Website")
When you are registered on the Lewis Yates customer relationship management system in the store
When you contact Lewis Yates by telephone or email
When you register or use Lewis Yates ' in-store shopping services (e.g. Made to Measure, Alterations)
When you enter any event, prize draws, giveaways or competitions run by Lewis Yates.
When completing any surveys that we send to you for research purposes (although you are under no obligation to complete these)
When completing any forms for transactional, employment or other purposes
When you buy products, gift certificates (details of transactions you make from Selfridges (whether in-store or via the Website)
When you make a booking for any of our services, including made to measure, personal shopping etc.
When you visit our website: we may use cookies to help make the experience of using our website better and to personalise the service you receive from us – this means we will remember your previous visits and track the pages on our website that you visit.
For more information please see our Cookie Policy. When you visit the Lewis Yates web server may automatically record your public internet protocol ('IP') address.
From time to time, we may also get data about you from third parties. This could include other partners that we have run partnerships, competitions and events with.

The types of information we collect
We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested and to keep you up to date with all the latest exciting Lewis Yates news.    

nformation we obtain directly from you
Here are some examples of information we collect about you when you interact with us (as detailed in point 3):

First Name and Surname
Email address
Date of Birth
Contact phone number(s)
Purchase information
Interactions with us e.g. contacting our Customer Service
Delivery address(s)
Billing address
Attendance at events
Preferred store, categories, and brands
Appointment booking and information given during an appointment
Alterations and repair requests
Automatically populated IP address*
Information from cookies**
*When visiting our website we may collect an automatically populated IP address. An IP address is a unique number which allows a computer, group of computers or other internet connected device (such as your mobile or tablet) to browse the internet. We may also record the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version.
**For further information about Cookies and how Lewis Yates uses them, please read our Cookie Policy.

Information we obtain independently from you:

Your information may be shared with us by independent organisations, for example, other organisations that Lewis Yates has worked with. These independent organisations will only do so when there is a lawful basis to do so. You should check their Privacy Policy when you provide your information to them, to understand fully how they will process and safeguard your data. These independent organisations may include:

Third Party Organisations.
We may combine information you have given to us with additional information made available from / shared with us by external sources. This will only be done when we both have a lawful basis to do so.

Information updates.
From time to time we may screen our database against recognised data files such as National Change of Address file to help us keep our database up to date.

Social Media.

Depending on your settings or the privacy policies for social media and messaging services like Facebook,Instagram, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.

Information available publicly.

We may include information found in places such as Companies House and information that has been published in for example articles/ newspapers / online.

Ensuring your personal information is only used where lawful
In order for our use of your personal information to comply with applicable data protection law, that use by us needs to fall under at least one of the specific lawful reasons that are set out in applicable data protection law. Examples of these lawful reasons include our use of your personal information being necessary for the purchase of goods or services, or for compliance with a legal obligation.    
Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required.

Where your personal information is not in an anonymous form, we will have a lawful reason to use your personal information in such a way to ensure that we provide the very best products to you and our other customers.

Why we collect your personal information and how we use it
Lewis Yates likes to understand our customers – after all, this is how we find new ways to provide you with an extraordinary experience and suitable products. We use information about you in a number of ways, including providing services that you have requested, offering you a personalised experience and informing you about special events or exciting Lewis Yates news. We might also use the information we have to contact you about any information we might need to process your orders, returns or queries.    

To carry out our business and to provide a service or carry out a contract with you:

Fulfillment of and delivery of products and services you have ordered. We may share your personal information with our delivery partners and third-party concessions.

Process payments.
Lewis Yates does not store any payment card numbers after the transaction has been completed. We share your personal information with payment providers. All transaction information and customer card information are secure even from our own employees. Employees may view a limited breakdown to the individual's transaction in order to recognize fraud. For this reason, the Lewis Yates company may contact you. Lewis Yates will also contact you with important information relating to your booking or purchase, such as confirming your order is processing, dispatched and letting you know about returns and refunds by email or phone. We share your information with our communication partners for this purpose.

Where we have your consent:

Send you marketing updates via email about all the latest news, events and offers at Lewis Yates. You can unsubscribe at any time by clicking the link ‘unsubscribe’ located in the footer in the email sent by We share your personal information with a variety of third-party email marketing providers who assist us in delivering our email marketing campaigns to you. Third Parties include Mailchimp. MailChimp uses your details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third-party advertising that may appear on other websites you use. Online advertising channels we may use are: digital display, video on demand, search engine marketing, paid social - these are all on third-party sites or platforms.
We may tailor emails and online advertising to the things you enjoy, so they’re relevant to your location, what you have shown an interest in and the things you buy from us.

Where we have a justifiable reason (legitimate interest):

Events. We share your personal information with any applicable third party hosting the event and ticketing companies such as Facebook.
Respond to customer service inquiries raised in the store, online, social media or on the phone. Tidio operates our Live assistance Customer Service and uses CRM systems from TouchRetail.  Send an abandoned basket email via a third party supplier, Adroll. Invite you to provide feedback about our products and services in the form of online, email, or in-store surveys. We use this information to help us improve the quality of service provided; to monitor the quality of our products and services and to assist with the selection of future product and service lines.
Conduct postal marketing. We share your personal information with a variety of third-party postal providers who assist us in delivering our postal marketing campaigns to you, including the post office.
Analyse aggregated customer information with other interactions customers have with Lewis Yates in order to continually improve the products and services we offer through our stores; website and app.
For classifying our audience into groups or segments, using shopping habits information regarding your personal or professional interests, demographics, experiences with our products and contact preferences. These segments help us to understand our audience better. We do this using Customer Relationship Management systems such as Trims.
Anonymous track usage statistics on our Sites. By using this information, we are able to measure the effectiveness of our content and how visitors use our Sites and our Services. This allows us to learn what pages to target our adverts so that they’re more relevant to you. We do this using Google Analytics.
Measure and understand how our customers respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.
To help us run the test version of our website that we use internally to pilot new features and ensure the smooth running of our web services. We do this using a beta site.
To keep our database accurate and relevant, we may do this, for example, using National Change of Address.
The use of CCTV recording equipment in and around our premises for monitoring and security purposes. We may share where necessary CCTV footage to the Police and HMRC in particular. This is very strictly controlled. Detect and reduce fraud and credit risk.   

The Privacy and Electronic Communications Regulations (PECR)
Where we have collected your contact details in the process of a sale either in-store or online, of a product or service.  Lewis Yates will have PECR compliant permission to send you email marketings. We will only send you emails to market Lewis Yates products and services.

You will be able to say no to receive these emails when we first collect your contact details and you will be able to unsubscribe in every subsequent communication from us.  For more information email

Sharing your information
We use third-party platforms to manage and deliver customer relationship management (CRM); email marketing campaigns; online advertising, customer analytics, events; booking of appointments, fulfillment of orders, delivery, returns, refunds, IT services; etc. In providing the services, your personal information will, where applicable, be used by the service provider on our behalf. These third parties include Touch Retail and Hipertec.

We will check any third party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal information. We will have written contracts with them which provide assurances regarding the protections that they will give to your personal information and their compliance with our data security standards and international transfer restrictions.

Business Administration and Legal Compliance
In certain circumstances, we share and/or are obliged to share your personal information for business administration and legal compliance purposes with third parties outside the Lewis Yates Company.
We may use your personal information in connection with a business transition (such as a merger, acquisition by another company, or a sale of all of or portion of our assets), to enforce our legal rights and or to protect the rights of third parties and it is in our legitimate interest to do so. In such instances, it will be necessary to share your personal information with external professional advisors such as lawyers and accountants, or insurers or financial institutions.

We may use your personal information for legal compliance purposes and to enforce our legal rights. In such instances, it will be necessary to share your personal information with external parties such as administrative authorities (HMRC), police and public prosecutors or to comply with a court order. It is our legal obligation to do so.

How can I unsubscribe from marketing communications?    
We are sorry if you no longer want to receive our information. If at any point you do not wish to hear from us there are a number of ways you can unsubscribe.

These are as follows:

You can click onto the "unsubscribe" link in any communication that we send to you by email which will automatically unsubscribe you from that type of communication. This means that unsubscribing from marketing communications will not automatically unsubscribe you from your account or email communications for orders. Please also note that you may continue to receive communications which are already on route to you for a short period of time while your relevant unsubscribe request is being processed.
Once your details have changed to unsubscribed your details will be deleted from our email marketing communication list.
Alternatively, you can contact our customer services by calling 01277 634 835 Monday to Saturday: 10am-5.30pm by using our online form:

Please note that in relation to our in-store CRM system, you can ask a team member in any one of our stores to update your preferences (e.g. you can specify that you are happy for us to send you e-receipts, but that you would prefer not to be included on our marketing mailing list, contacted by phone for order updates or marketing news or vice versa). However, should you wish for your details to be removed from our CRM system completely, then you will need to contact our customer services using the contact details above.

The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and Lewis Yates does not accept any responsibility or liability for these policies. Please check these policies before you submit any personal details to these websites.

Our use of cookies and similar technologies    
Our website, app, and emails contain certain cookies, pixels, records and other technologies of which you should be aware.

Third Party Links and Services    
Our website and emails contain links to third party websites and services. Please remember that when you use a link to go from our Sites to another website or you request a service from a third party, this Privacy Policy no longer applies.
Your browsing and interaction on any other websites, or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies.

We do not monitor, control, or endorse the privacy practices of any third parties.

We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.

This Privacy Policy applies solely to personal information collected by us through our Service and does not apply to these third party websites and third-party service providers.

Customers need to be over 16 years old to create an account with us and to sign up to receive our newsletter. We do not knowingly collect Personal Data from children under the age of sixteen (16). If you are under the age of sixteen (16), please do not submit any Personal Data through the Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data through the Services without their permission. If you have reason to believe that a child under the age of 16 has provided Personal Data to us through the Services, please email us at,  (Lewis Tweddell, Data Protection Officer); and we will endeavor to delete that information from our databases.

How long do we keep your personal information for?
We keep your personal information in line with our company retention policy. We only retain information for as long as it is required.

Confidentiality and security of your personal information
We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We do not sell your personal information for any purpose.
We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:

unauthorised access;
improper use or disclosure;
unauthorised modification; and
unlawful destruction or accidental loss.

All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.    

How to access your information and your other rights
You have the following rights in relation to the personal information we hold about you:    
Your right of access
Your right to correct information
Your right to delete information
Your right to restrict information
Your right to data portability
Your right to object
Your rights in relation to automated decision-making and profiling
Your right to withdraw consent

If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.
Your right to lodge a complaint with the supervisory authority

Changes to this Privacy Policy

We may make changes to this Privacy Policy.

To ensure that you are always aware of how we use your personal information we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.

2. Cookies

Cookies make your experience more enjoyable – and below we have explained exactly what they are, why we use them and how they work. You can also manage cookies in the privacy settings on the web browser you are using.
We and our partners may use various technologies to collect and store information when you use our Services, and this may include using cookies and similar tracking technologies on our Website, such as pixels and web beacons, to analyze trends, administer the website, track users’ movements around the website, serve targeted advertisements, and gather demographic information about our user base as a whole. Users can control the use of cookies at the individual browser level. We partner with third parties to display advertising on our website or to manage and serve our advertising on other sites. Our third party partners may use cookies or similar tracking technologies in order to provide you advertising or other content based upon your browsing activities and interests. If you wish to opt out of interest-based advertising click the European Union click Please note you might continue to receive generic ads.  
The website collects and uses non-identifiable information to analyse site activity to improve the website. You can change the control over how your information is collected and used by visiting this page.
However, it does mean that the advertising you see on websites may not be tailored to your likely interests or preferences on the web browser you are currently using. Using this tool only applies to online behavioral advertising and will not affect other services that use the same technology, called cookies, such as email, shopping basket preferences, and photo hosting. Websites that you visit may also still collect information/use cookies for other purposes.

Here's a list of the Third Party HotJar, the main cookies we use and what we use them for:

Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.
Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.

Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.

Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.

Hotjar cookie. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.

Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

These cookies help us make the most of the money we spend on advertising. Google Analytics uses these cookies to discover when you first visited our site, how often you come back and how long you spend shopping. The information stored by these cookies can be seen only by the relevant teams at Lewis Yates and Google and never shows any confidential information.

We also use the third party AdRoll to target advertising.
AdRoll serves targeted advertising on behalf of our website and uses cookies to do this. This means after visiting our website, later you may see an advertisement on another website. To opt out of this service you can visit this page - uses the Third Party Google to collect data and target advertisements. Google provides transparency into how the data is used in real time via “Why This Ad?” Google also provides detailed explanations on how they use data on Users are provided with transparency to how and what data Google holds about them via My Account and My Activity. You can use Ads Settings to control the use of data for ads personalization and for all ads shown by Google, including on our DoubleClick products. In just a few minutes, you can manage the types of data Google collects, update what personal information you share with friends or make public, and adjust the types of ads you would like Google to show you. You can change these settings as often as you want.

  1. LEWISYATES.COM 'Share' Tools
    We know you love to share the great content we have on Please be aware that social networking sites, like Facebook and Twitter, might send cookies. We don't control the setting of these third-party cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. The business partners that may set cookies on include: Adroll, Google & HotJar
We hope that explains things clearly – and please be aware you can set your browser to reject cookies or you can delete them yourself if you wish. For full information on how to delete cookies please visit (this will open in a new window – please note that we can't be responsible for the content of external websites).
Data Protection

We will continue to enhance transparency about how data is used with Lewis Yates LTD

Please check back frequently to see any updates or changes to our privacy and cookies policy.

For any questions regarding this policy, please contact us: 
01277 634 835